Sampling Rubicon drinks during the summer months targeting key towns & cities in England & Scotland.
i2i developed innovative kit which showcased the brands personalities, for Rubicon Spring a pineapple bubble machine was placed on the streets highlighting the bubbly nature of the drinks & creating theatre to attract passers by.
Rubicon Sparkling had a branded TukTuk which gave consumers a FREE ‘unboring journey’ to work or seeing the sites around London whilst they enjoyed their delicious sample. For many customers this was a WOW! moment & they were extremely grateful for the experience.
Full sized samples were offered of both variants & i2i worked closely with logistical partners to ensure the team maximised distribution, serving tasty chilled drinks, whilst successfully completing guerrilla activity where feasible.