Russian Standard Vodka | Promotional Marketing | Brand Marketing Agency

Russian Standard Vodka’s UK launch

Type: Promotional Marketing Client: Russian Standard Vodka
The Challenge

Become the brand of choice

The vodka market is competitive and dominated by one major player. RSV needed to be a real challenger brand to create an impact in the UK.

As a new brand in the UK market, Russian Standard Vodka’s launch needed to create noise. They enlisted the help of our brand marketing agency to create a consumer focused campaign, ready to disrupt the market place.

The Idea

Integrated through-the-line programme

"Meet the Russian Standard" campaign brought to life on-pack, on-trade and off-trade

Research suggested that young adults were looking for drinks that are authentic and add to their night out. Authenticity creates cool.

We developed a through the line programme centred on a competition to “Meet the Russian Standard.” This offered 150 x 24 hour VIP trips to Moscow to be won.

ON-TRADE: Glamorous sampling staff dressed as Cossack dancers travelled the country in an eye-catching branded vehicle. Consumers received a free RSV cocktail sample, merchandise and an augmented reality card and code for online competition entry.

OFF-TRADE: 250,000 bottle collars communicated the promotion on-pack, alongside a comprehensive sampling tour at top end grocers. An RSV mini bar was installed for tactical sampling in Selfridges & Harrods Department stores.

The Impact


Consumer trials


Consumer contacts


Sales Conversion


largest vodka brand in UK
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