In-bar sampling team engaged with customers, offering a free sample as well as a fun game with fantastic prizes to be won!
i2i created an in-bar sampling campaign which encouraged consumers to discover their “Tia identities” through flirtatious play, inspired by the “Get Behind the Mask” ATL.
Samples of Tia Maria Breeze (a Tia and cranberry cocktail) were distributed with game packs linking to cocktail recipes and a free prize draw entry with a personalised Tia party (including venue, DJ and mixologist) as the main prize. Elegant red Tia masks were given to consumers who were encouraged to share their pictures on Facebook.
Campaign also encouraged venue compliance through the creation of in-bar POS, delivered and set up by a merchandising team.