Yoo Moo Colour Run

Yoomoo | Live Events

Encouraging consumers to ‘be more yoo!’

Type: Live Events Client: Yoomoo
The Challenge

Feel Good Activation

Experiential engagement at 3 Color Run Events

We were asked to deliver a PR-able experiential engagement linked to sampling YooMoo at 3 Color Run events.

Raise brand awareness and create new brand fans in order to increase trial and ultimately repeat purchase.

The Idea

Eye catching & colourful Stand

Fun and engaging stand offered a range of integrated activities and free samples for participants at the Color Run Events

We developed a fun consumer engagement creating a memorable brand experience for all participants using the feel-good YouMoo mantra : “being the best version of yoo”.

i2i produced an eye-catching and colourful activation incorporating fun activities to capture the attention of consumers such as face painting & photo opportunities to encourage that deeper engagement with target audience. The bespoke design of the roaming trolleys and replica pot showcased the retail packaging for additional branding and visibility away from the stand.

The experienced team of Brand Ambassadors were driving consumers to follow YooMoo social channels and to share their pictures with unique hashtag for the opportunity to win prizes.

Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
The Impact

45,000

Samples

65,000

In-depth engagers

80%

New brand awareness

+35%

KPI's achieved
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Enter your email and stay up to date