Yoo Moo City Centre Tour

Yoomoo | Roadshow | Brand Experience Agency

Delicious taste of Yoomoo frozen yoghurt

Type: Roadshow Client: Yoomoo
The Challenge

Drive high volume tastings

Bringing the delicious taste of Yoomoo frozen yoghurt nationwide

Yoomoo sought a brand experience agency to increase awareness and sales of their ‘Guilt Freeze’ range of frozen yoghurt.

The roadshow campaign enabled customers to taste & share the delights of Yoomoo firsthand, through a relevant and engaging experience.

The Idea

Nationwide Tour

i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples

We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples. The sweet treat samples could be enjoyed in a bespoke seating area, consisting of giant replica yoghurt tub tables.

The six-week roadshow campaign targeted city centres throughout the UK. The popup event ran through the week and over the weekends, enabling the team to interact with a wider audience of both city workers and shoppers. As well as samples, consumers were also given a money-off coupon to encourage further purchases of the product at nearby retailers.

Yoomoo partnered with Nails Inc, to add a further dimension to the brand experience campaign. This involved creating a mobile nail bar offering visitors a free manicure using a specially created, on brand, Yoomoo shocking pink varnish! Partnering with Nails Inc helped the immersive nature of what Yoomoo set out to create, a city centre hub and a memorable experience.

Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
The Impact



1.5 Million

Opportunities to see


Intent to purchase
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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