i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples
We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples. The sweet treat samples could be enjoyed in a bespoke seating area, consisting of giant replica yoghurt tub tables.
The six-week roadshow campaign targeted city centres throughout the UK. The popup event ran through the week and over the weekends, enabling the team to interact with a wider audience of both city workers and shoppers. As well as samples, consumers were also given a money-off coupon to encourage further purchases of the product at nearby retailers.
Yoomoo partnered with Nails Inc, to add a further dimension to the brand experience campaign. This involved creating a mobile nail bar offering visitors a free manicure using a specially created, on brand, Yoomoo shocking pink varnish! Partnering with Nails Inc helped the immersive nature of what Yoomoo set out to create, a city centre hub and a memorable experience.