Yoo Moo City Centre Tour

Yoomoo | Roadshow

Delicious taste of Yoomoo frozen yoghurt

Type: Roadshow Client: Yoomoo
The Challenge

Drive high volume tastings

Bringing the delicious taste of Yoomoo frozen yoghurt nationwide

Increasing awareness and sales by enabling customers to taste & share the delights that Yoomoo offer through a relevant and engaging roadshow campaign.

The Idea

Nationwide Tour

i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples

We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples, which could be enjoyed on giant replica tub tables.

The six-week roadshow targeted city centres, operating both during the week and weekends to reach a range of workers and shoppers. Consumers were given a money-off coupon to purchase the product at nearby retailers.

Partnering with Nails Inc, the experience also offered a nailbar where visitors could enjoy a free manicure with a specially created, Yoomoo shocking pink varnish!

Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
The Impact

200,000

Tastings

1.5 Million

Opportunities to see

95%

Intent to purchase
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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