i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples
We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples, which could be enjoyed on giant replica tub tables.
The six-week roadshow targeted city centres, operating both during the week and weekends to reach a range of workers and shoppers. Consumers were given a money-off coupon to purchase the product at nearby retailers.
Partnering with Nails Inc, the experience also offered a nailbar where visitors could enjoy a free manicure with a specially created, Yoomoo shocking pink varnish!