Kellys Supermarket Sampling

Kellys | Grocery Tour | Food Sampling Agency

‘A Flavour for Everyone’ on the nationwide Kelly’s Grocery Tour

Type: Grocery Tour Client: Kellys
The Challenge

Engage consumers to drive incremental spend

Bring the unique spirit of Cornwall and Kelly's to shoppers

Froneri asked i2i Marketing Agency to provide an Kelly’s with an impactful food sampling experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.

20180527_102633000_iOS-scaled

Play Me
The Idea

"There's a flavour for everyone"

Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings

We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of food sampling options with delicious toppings including chocolates, marshmallows, biscuits & sweets.

Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.

The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.

Kellys Supermarket Sampling
Kellys Supermarket Tour
Kellys Supermarket Sampling
Kellys Supermarket Tour
The Impact

48

Days

120,000

Samples

400%

Uplift

75%

Repeat purchase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Genius Supermarket Tour - Experiential Marketing Sampling

Genius | Sampling | i2i Marketing Experiential Marketing

Delivering the great taste of Genius Gluten-Free

Type: Grocery Tour Client: Genius
The Challenge

Supermarket sampling campaign

To raise awareness and drive tastings across the range within the retail environment

To reach their wider target audience Genius Foods asked us to deliver a Summer experiential marketing sampling campaign visiting their top performing key grocery multiple retailers; Asda, Sainsburys and Tesco.

Genius Foods wanted to showcase and sample their broader bakery range or bread, pancakes, crumpets and bagels to consumers who tend to purchase their hero bread products only.

Once sampled, the key objective was to drive immediate sales on the day.

IMG_4962-scaled

Play Me
The Idea

Versatile sampling pods

Delivery of a 100 day sampling campaign

We designed and produced the ‘Genius pods’ which offered fantastic branding & a super versatile piece of kit to ensure they could be easily erected & sited as close to the store entrance as possible. It was fully equipped with a compact kitchen prep area to toast and prepare the experiential marketing samples.

Outside the pod i2i produced a range of eye-catching flags and product displays along with a leaflet and money off coupon to drive immediate purchase.

Each consumer had the chance to enter the competition via the leaflet to win a Genius Hamper every day which consisted of product, Genius cookbook, trolley keyring token & a Genius apron.

Genius Supermarket Tour - Experiential Marketing Sampling
Genius Supermarket Tour
Genius Supermarket Tour
Genius Grocery Tour
The Impact

100

Days

250,000

Samples

600,000

Visibility

+357%

Sales Uplift
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Dorset Cereals - i2i UK Product Sampling Agency Case Study

Dorset Cereals | Grocery Tour | i2i Product Sampling Agency UK

Delicious Dorset Cereals

Type: Grocery Tour Client: Dorset Cereals
The Challenge

Challenging consumers perceptions

Challenging perceptions of muesli with delicious Dorset Cereals

Research indicated that many UK consumers had a negative perception of muesli as a dry, tasteless product. Any product sampling activation needed to address these perceptions head on. i2i Marketing Agency applied a strategy to address this.

The Dorset Cereals brand is rich with imagery and personality, and we wanted to use these assets to elevate a tasting experience and ensure memorability at point of purchase.

Dorset Cereals
The Idea

Eyecatching Dorset Country Kitchen

Eye catching country kitchen created using Dorset Cereals key imagery and offering shoppers a FREE bowl with delicious fresh cold milk

We created an eye-catching Dorset country kitchen that we took out on a four-week tour at Tesco and Sainsbury’s stores in key demographic regions.

Consumers enjoyed an introduction to the new tasty toasted range with food samples served with fresh milk and a £1 off voucher to inspire sales.

Further engagement was created with a free prize draw competition, where a Dorset Cereals hamper could be won each day.

Dorset Cereals
Dorset Cereals - i2i UK Product Sampling Agency Case Study
Dorset Cereals
Dorset Cereals
The Impact

31,000

Samples delivered

100,000+

Opportunity to see

100%

Sales Uplift
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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