We designed and produced the ‘Genius pods’ which offered fantastic branding & a super versatile piece of kit to ensure they could be easily erected & sited as close to the store entrance as possible. It was fully equipped with a compact kitchen prep area to toast and prepare the experiential marketing samples.
Outside the pod i2i produced a range of eye-catching flags and product displays along with a leaflet and money off coupon to drive immediate purchase.
Each consumer had the chance to enter the competition via the leaflet to win a Genius Hamper every day which consisted of product, Genius cookbook, trolley keyring token & a Genius apron.