Genius Horse Box Trailer

Genius | Live Events | Brand Activation Agency

Providing tasty gluten-free delights

Type: Live Events Client: Genius
The Challenge

Innovative mobile roadshow

As the UK's leading brand activation agency, i2i were briefed to create a quirky mobile roadshow which would be of multi-use and reach customers across the UK.

Genius required a mobile stand which was suitable for use at both indoor & outdoor marketing exhibitions & events.

They wanted it to stand out in a competitive environment, bringing to life the look & feel of the new and unique branding.

Genius Horse Box Trailer
The Idea

Converted Horse Trailer

Bright and colourful trailer designed to stand out and reinforce the Genius credentials

i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.

Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.

i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.

The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.

Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
The Impact

50,000

Samples

100,000

Opportunities to see

500

Meals sold
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Emmi Caffe Latte

Emmi Caffe Latte | Live Events | Event Branding Agency

Giving Emmi Caffe Latte consumers a ‘yay day’ at UK festivals

Type: Live Events Client: Emmi Caffe Latte
The Challenge

Create an engaging brand experience

Supporting an integrated European campaign for Caffe Latte themed around festivals

Emmi Caffe Latte partnered with our event branding agency to promote a pan-European on-pack marketing campaign, offering free Festival Tickets to various festivals across Europe. We were briefed to source & create an experience which could be activated at two key festivals to sample the client’s products, whilst driving brand awareness and brand advocacy.

IMG_1482-1

Play Me
The Idea

Emmi Caffe Latte Yurt

Highly impactful Yurt designed to reflect the festival environment whilst offering a immersive brand experience inside

The first task was to manage negotiations with the festivals to secure a lucrative & fitting package, before developing a stand which was very much in keeping with the festivals look and feel whilst communicating the brands key positioning ‘make it a yay day!’.

The Yurt concept was designed to offer a very distinct bright and vibrant bar. Consumers could come in and try a sample plus a range of Caffe Latte Cocktails and to relax in one of the colourful comfortable seating areas listening to a carefully selected playlist of feel-good tunes. Roaming makeup artists patrolled the area giving customers fun festival makeovers.

Consumers were also encouraged to take photos with various props around the stand and share on their social media channels & to use the GIF booth to capture their happy memories of the day.

Influencers were invited down to the stand to Instagram and blog about their day extending reach above and beyond the festival footfall.

The team also completed campsite drops to delight those staying overnight with their morning coffee fix!

Emmi Caffe Latte
Emmi Caffe Latte
Emmi Caffe Latte
Ooola Secrets
The Impact

2

Events

35,000

Samples

79,148

Digital reach from photobooth

70%

New brand trialists
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Rubicon

Rubicon | Live Events | Brand Activation Agency UK

The number one exotic drinks brand

Type: Live Events Client: Rubicon
The Challenge

Experience the number one exotic drinks brand

To engage with two distinct consumer groups: mainstream white British and its ethnic core audiences

Rubicon is the number one exotic drinks brand with over 30 years of heritage.

The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.

Rubicon
The Idea

Rubicon chill-out zone

How Rubicon used the leading UK Brand Activation Agency to create an integrated marketing campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.

A fleet of Rubicon branded vans sampled a range of flavours and products to consumers as part of a live marketing campaign. The goal was to target a specific demographic with a targeted hit squad and specific journey plan. The live event included hosting consumers within a Rubicon chill-out zone & kids playground across national Mela events.

Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.

Rubicon
Rubicon
Rubicon
Rubicon
The Impact

500,000

Samples

3.5 Million

Opportunities to see
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Ooola Secrets

Guerrilla Marketing for Food | Ooola Secrets

Delicious new chocolate mousse

Type: Guerrilla Marketing Client: Emmi
The Challenge

Supporting new product launch

Support the product launch of a brand-new chocolate mousse with guerilla marketing for the food and beverage industry - Ooola Secrets

We were briefed by Emmi to support the product launch of their brand-new chocolate mousse Ooola Secrets because of our experience in guerilla marketing within the food and beverage industry.

Implement a nationwide sampling campaign to generate brand awareness, drive trial, and immediate purchase.

The campaign would be supported by a half-price promotion in selected Tesco retailers.

Ooola Secrets, Shared Experiences
The Idea

Highly mobile sampling teams

Two highly branded mobile sampling teams visited wide ranging locations including Tesco retailers in high footfall locations, to surprise and delight consumers with a delicious FREE sample

Two ambush sampling teams visited 22 UK locations including town and city centres and Tesco retailers in high footfall locations with high reach of our desired target audience. The activity involved trained Brand Ambassadors distributing samples and leaflets through surprising & delighting office workers with targeted office drops & the general public through street sampling in the run up to Christmas.

To drive consumer traffic to the Ooola Secrets Facebook page, we ran a competition for one lucky winner could secure themselves a luxurious Secret Escapes holiday up to the value of £2,500.

i2i, experiential marketing agency, used a range of tools to enhance & promote the brands image including branded vehicles, chilled sampling trolleys, uniforms, giant flags, and informative eye-catching leaflets to capture the public’s attention and encourage interaction and trial with the target audience.

Ooola Secrets
Ooola Secrets
Ooola Secrets
Ooola Secrets
The Impact

30

Days activity

125,000

Samples

1.5 Million

Opportunities to see
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Fab

NESTLE - FAB ICE LOLLIES | ROADSHOW | brand experience case study

Bringing new cool to a traditional family favourite

Type: Roadshow Client: Nestle Fab
The Challenge

Reposition Fab as a modern brand

This brand experience case study shows how i2i created a truly memorable, fun & engaging experience to show kids that ‘where there’s Fab, there’s fun’.

Fab is one of the UK’s top selling ice lollies.

However, it was losing relevance amongst young families and starting to be seen as old school. This brand experience case study shows how i2i needed to reposition Fab as a modern brand and show kids that ‘where there’s Fab, there’s fun’.

07.07.18_Fab_LR-115-2

Play Me
The Idea

#fabland!

Giant Fab playground offering supersized fun for kids!

We took #fabland on a UK tour throughout the summer to a mix of family events and holiday destinations. Each location supported #fabland via their social channels, local radio and
local news coverage, creating a real local buzz.

Stacey Soloman was our Fab Brand Ambassador adding a celebrity dimension. She personally selected the different #fabland activities with the help of her sons, posting it all on her social channels. We also created a launch event on London’s Southbank, attended by Stacy and a number of other local social influencers.

The experience included exploding confetti sprinkles, huge 5ft lolly orchard, ball pit moats and 3 supersized fab slides inside a giant dome.

Visitors uploaded photos whilst at #fabland for a FREE Fab beachball or flipflops and all parents received a MOC.

Fab
Fab
Fab
Fab
The Impact

40,000

Live interactions

1.6 Million

Social reach

5.5 Million

Impressions on social

380,000

reach through Influencer channels
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Cœur de Cognac

Coeur de Cognac | Live Events | Brand Activation Agencies in London

The Coeur de Cognac Lounge

Type: Live Events Client: Coeur de Cognac
The Challenge

Creating a stimulating experience for keen spirit drinkers

Create an exclusive lounge that reflected the premium positioning of the brand

Coeur de Cognac is positioned as a distinct and versatile spirit for the discerning drinker.

The brand were looking for brand activation agencies in London to deliver a compelling and educational marketing experience, when they found i2i Marketing.

Cœur de Cognac
The Idea

Luxurious Brand Experience

Coeur de Cognac Signature Lounge

Our live event team designed the Coeur de Cognac Signature Lounge: a luxurious brand experience designed for tasting and relaxation that was brought to life at three of the UK’s premium “foodie” festivals.

Uniformed waiters offered visitors the perfect serve Coeur de Cognac: served over ice in a Riedel glass with a delicious Petit Fours. Consumers were encouraged to complete their own tasting notes to win a Limited Edition Remy Martin Summer Gift Pack, while many opted to buy immediately from the retail area.

Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
The Impact

15,000

High quality tasting experiences

45,000

Visibility

100%

Positive Feedback
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Yoo Moo City Centre Tour

Yoomoo | Roadshow | Brand Experience Agency

Delicious taste of Yoomoo frozen yoghurt

Type: Roadshow Client: Yoomoo
The Challenge

Drive high volume tastings

Bringing the delicious taste of Yoomoo frozen yoghurt nationwide

Yoomoo sought a brand experience agency to increase awareness and sales of their ‘Guilt Freeze’ range of frozen yoghurt.

The roadshow campaign enabled customers to taste & share the delights of Yoomoo firsthand, through a relevant and engaging experience.

IMG_5691-scaled

Play Me
The Idea

Nationwide Tour

i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples

We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples. The sweet treat samples could be enjoyed in a bespoke seating area, consisting of giant replica yoghurt tub tables.

The six-week roadshow campaign targeted city centres throughout the UK. The popup event ran through the week and over the weekends, enabling the team to interact with a wider audience of both city workers and shoppers. As well as samples, consumers were also given a money-off coupon to encourage further purchases of the product at nearby retailers.

Yoomoo partnered with Nails Inc, to add a further dimension to the brand experience campaign. This involved creating a mobile nail bar offering visitors a free manicure using a specially created, on brand, Yoomoo shocking pink varnish! Partnering with Nails Inc helped the immersive nature of what Yoomoo set out to create, a city centre hub and a memorable experience.

Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
The Impact

200,000

Tastings

1.5 Million

Opportunities to see

95%

Intent to purchase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

IRN-BRU | i2i guerilla marketing examples

Guerrilla Marketing Examples | Irn-Bru Xtra

Unbelievable taste of IRN-BRU Xtra

Type: Guerrilla Marketing Client: Irn-Bru Xtra
The Challenge

IRN-BRU Xtra tour of Scotland

i2i were tasked to devise a cost effective way of taking the fantastic taste of IRN-BRU Xtra throughout Scotland!

In a market flooded with low calorie carbonated drinks how do you effectively communicate your brand messages in a memorable way? This is a superb guerrilla marketing example, demonstrating the power of this method of experiential marketing.

IRN-BRU
The Idea

IRN-BRU Sampling Tour

Mass sampling campaign distributed thousands of samples to thirsty Scots in their local towns & cities

Targeting key areas of mainland Scotland i2i devised a mass sampling strategy to distribute thousands of samples to thirsty Scots in their local towns & cities.

i2i planned this example of guerrilla marketing activation around key events which were likely to generate high volumes of the brands target audience.

The teams communicated the key brand messages on chilled mobile dispensers and memorable sandwich boards.

IRN-BRU | i2i guerilla marketing examples
IRN-BRU
IRN-BRU
IRN-BRU
The Impact

15

Sampling days

75,000

Samples

80%

Intent to purchase in future
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Yoo Moo Colour Run

Yoomoo | Live Events | Brand Activation Agency London

Encouraging consumers to ‘be more yoo!’

Type: Live Events Client: Yoomoo
The Challenge

Feel Good Activation

Experiential engagement at 3 Color Run Events

YooMoo required a Brand Activation Agency in London to deliver a PR-able experiential engagement linking YooMoo samples, to 3 Color Run events including the Crystal Palace park run in London.

The goal? To raise brand awareness and create new brand fans in order to increase trial and ultimately repeat purchase.

940A7388-scaled

Play Me
The Idea

Eye catching & colourful Stand

Fun and engaging stand offered a range of integrated activities and free samples for participants at the Color Run Events

We developed a fun consumer engagement creating a memorable brand experience for all participants using the feel-good YouMoo mantra : “being the best version of yoo”.

i2i produced an eye-catching and colourful activation incorporating fun activities to capture the attention of consumers such as face painting & photo opportunities to encourage that deeper engagement with target audience. The bespoke design of the roaming trolleys and replica pot showcased the retail packaging for additional branding and visibility away from the stand.

The experienced team of Brand Ambassadors were driving consumers to follow YooMoo social channels and to share their pictures with unique hashtag for the opportunity to win prizes.

Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
The Impact

45,000

Samples

65,000

In-depth engagers

80%

New brand awareness

+35%

KPI's achieved
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Extreme

NESTLE - EXTREME | LAUNCH EVENT

Taking Extreme to new heights

Type: Launch & Trade Event Client: Nestle Extreme
The Challenge

Rolling out the red carpet

Create a unique and memorable summer event for Extreme to generate real noise and excitement across all social media platforms

To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.

Extreme
The Idea

Partnership with Roof Top Film Club

Multi-layered campaign including PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer

We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.

As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.

The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.

Extreme
Extreme
Extreme
Extreme
The Impact

5,000

Samples

40,000

Admissions

600,000

Social reach

155,500

Social interactions
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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