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Challenging perceptions of muesli with delicious Dorset Cereals
Research indicated that many UK consumers had a negative perception of muesli as a dry, tasteless product. Any product sampling activation needed to address these perceptions head on. i2i Marketing Agency applied a strategy to address this.
The Dorset Cereals brand is rich with imagery and personality, and we wanted to use these assets to elevate a tasting experience and ensure memorability at point of purchase.
Eye catching country kitchen created using Dorset Cereals key imagery and offering shoppers a FREE bowl with delicious fresh cold milk
We created an eye-catching Dorset country kitchen that we took out on a four-week tour at Tesco and Sainsbury’s stores in key demographic regions.
Consumers enjoyed an introduction to the new tasty toasted range with food samples served with fresh milk and a £1 off voucher to inspire sales.
Further engagement was created with a free prize draw competition, where a Dorset Cereals hamper could be won each day.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
i2i were tasked to deign, build and manage a stand for Genius to engage with show attendees, showcase the Genius range, offer free samples, sell gift bags as well as hold live cooking demonstrations
Genius are regular attendees at The Allergy Show which hosts 3 UK events each year, to showcase their bakery range to their target audience of coeliac, gluten intolerant consumers, & those who have just made the shift to remove gluten from their lifestyle.
Genius briefed us to design and produce a new innovative stand to ensure the brand stood out from their competitors at these events.
Bespoke circular stand with a unique 360-degree experience
We designed and built a bespoke circular stand to maximise visibility & activation space, whilst allowing consumers a 360-degree experience with the brand.
Consumers could watch live cooking demonstrations from Genius’s founder, Lucinda and interact with the onsite tablets to enter a competition.
They could visit the sampling area of the stand to receive a taste of the bakery range and go on to purchase directly from the stand.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
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