Dorset Cereals - i2i UK Product Sampling Agency Case Study

Dorset Cereals | Grocery Tour | i2i Product Sampling Agency UK

Delicious Dorset Cereals

Type: Grocery Tour Client: Dorset Cereals
The Challenge

Challenging consumers perceptions

Challenging perceptions of muesli with delicious Dorset Cereals

Research indicated that many UK consumers had a negative perception of muesli as a dry, tasteless product. Any product sampling activation needed to address these perceptions head on. i2i Marketing Agency applied a strategy to address this.

The Dorset Cereals brand is rich with imagery and personality, and we wanted to use these assets to elevate a tasting experience and ensure memorability at point of purchase.

Dorset Cereals
The Idea

Eyecatching Dorset Country Kitchen

Eye catching country kitchen created using Dorset Cereals key imagery and offering shoppers a FREE bowl with delicious fresh cold milk

We created an eye-catching Dorset country kitchen that we took out on a four-week tour at Tesco and Sainsbury’s stores in key demographic regions.

Consumers enjoyed an introduction to the new tasty toasted range with food samples served with fresh milk and a £1 off voucher to inspire sales.

Further engagement was created with a free prize draw competition, where a Dorset Cereals hamper could be won each day.

Dorset Cereals
Dorset Cereals - i2i UK Product Sampling Agency Case Study
Dorset Cereals
Dorset Cereals
The Impact

31,000

Samples delivered

100,000+

Opportunity to see

100%

Sales Uplift
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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