Introducing UK consumers to Cafe Latte and the growing chilled coffee concept through guerrilla marketing services
Despite the expansion of the coffee market in the UK, iced coffee drinking remains a novelty for most. Emmi looked to sample their Caffè Latte drink to inspire new consumers to make it their drink of choice by building brand awareness and letting consumers trial the delicious taste for themselves.
Education was key: our challenge was to address low awareness of iced coffee as a grocery product, rather than just a coffee house chain staple.
