Ooola Secrets

Guerrilla Marketing for Food | Ooola Secrets

Delicious new chocolate mousse

Type: Guerrilla Marketing Client: Emmi
The Challenge

Supporting new product launch

Support the product launch of a brand-new chocolate mousse with guerilla marketing for the food and beverage industry - Ooola Secrets

We were briefed by Emmi to support the product launch of their brand-new chocolate mousse Ooola Secrets because of our experience in guerilla marketing within the food and beverage industry.

Implement a nationwide sampling campaign to generate brand awareness, drive trial, and immediate purchase.

The campaign would be supported by a half-price promotion in selected Tesco retailers.

The Idea

Highly mobile sampling teams

Two highly branded mobile sampling teams visited wide ranging locations including Tesco retailers in high footfall locations, to surprise and delight consumers with a delicious FREE sample

Two ambush sampling teams visited 22 UK locations including town and city centres and Tesco retailers in high footfall locations with high reach of our desired target audience. The activity involved trained Brand Ambassadors distributing samples and leaflets through surprising & delighting office workers with targeted office drops & the general public through street sampling in the run up to Christmas.

To drive consumer traffic to the Ooola Secrets Facebook page, we ran a competition for one lucky winner could secure themselves a luxurious Secret Escapes holiday up to the value of £2,500.

i2i, experiential marketing agency, used a range of tools to enhance & promote the brands image including branded vehicles, chilled sampling trolleys, uniforms, giant flags, and informative eye-catching leaflets to capture the public’s attention and encourage interaction and trial with the target audience.

Ooola Secrets
Ooola Secrets
Ooola Secrets
Ooola Secrets
The Impact

125,000 samples distributed (100% Sample KPI achieved)

1.49m Opportunities to see

30

Days activity

125,000

Samples

1.5 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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