Mass sampling campaign to reach KA’s target audience at various sites around Notting Hill Carnival which captured the essence of the KA brand perfectly.
i2i devised a mass sampling strategy to reach KA’s key target audience at various sites around the popular Notting Hill Carnival which captures the essence of the KA brand perfectly.
We recruited a team of high vibe, festival enthusiasts who could really create a stir with the audience whilst capturing valuable consumer feedback & getting products into the hands of the public.