KA

Ka Reload | Guerrilla Marketing

KA’s new energy drink : KA Reload

Type: Guerrilla Marketing Client: KA Reload
The Challenge

Introducing KA’s new energy drink KA Reload

Raise awareness and drive sales

How to raise awareness & encourage consumers to purchase a new energy drink on the market which is primarily sold in CTNS?

The Idea

The Notting Hill Carnival

Mass sampling campaign to reach KA’s target audience at various sites around Notting Hill Carnival which captured the essence of the KA brand perfectly.

i2i devised a mass sampling strategy to reach KA’s key target audience at various sites around the popular Notting Hill Carnival which captures the essence of the KA brand perfectly.

We recruited a team of high vibe, festival enthusiasts who could really create a stir with the audience whilst capturing valuable consumer feedback & getting products into the hands of the public.

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The Impact

22,000

Samples

77%

New Trialists

80%

Purchase in future
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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