Kellys Supermarket Sampling

Kellys | Grocery Tour

‘A Flavour for Everyone’ on the nationwide Kelly’s Grocery Tour

Type: Grocery Tour Client: Kellys
The Challenge

Engage consumers to drive incremental spend

Bring the unique spirit of Cornwall and Kelly's to shoppers

Froneri asked us to create an impactful Kelly’s experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.

The Idea

"There's a flavour for everyone"

Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings

We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of delicious toppings including chocolates, marshmallows, biscuits & sweets.

Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.

The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.

Kellys Supermarket Sampling
Kellys Supermarket Tour
Kellys Supermarket Sampling
Kellys Supermarket Tour
The Impact

48

Days

120,000

Samples

400%

Uplift

75%

Repeat purchase
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