Fruity, flavoursome, energy drink launch!

Type: Live Events Client: Rubicon Raw
The Challenge

Supporting the launch of NEW energy drink!

Driving sales & brand awareness of new Rubicon energy drink amongst the student audience.

Rubicon briefed our marketing and events agency to develop a sampling strategy to reach students across the north of England giving them the chance to trial the new Rubicon Raw energy drink consequently increasing brand awareness & converting to future purchases.

Being a new energy drink on the market there is fierce competition from competitor brands, it was essential for Rubicon Raw to drive awareness of the product to ensure consumers select over their regular choice.

The Idea

University Product Sampling

Distributing samples of 3 flavours of Rubicon Raw to students during experiential freshers events

We selected a number of universities across the North of England in key cities which delivered a high footfall of students & were notoriously known for delivering immersive & engaging freshers events. We developed a cost effective but impactful kit which included a branded back banner showcasing the brand messages, 2 branded dumpbins, a feather flag to deliver height branding & a highly motivated & engaging team wearing branded uniform communicating the key brand messages.

By using our marketing and events agency, the team were able to create a stand that caught the eye, drew consumers over to receive their free sample.

This was a great opportunity for the team to collate feedback on the product & brand perceptions face to face with the target audience providing valuable insights for our client.

The Impact


Samples delivered


Newly introduced to the brand


Future purchasers
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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