Distributing samples of 3 flavours of Rubicon Raw to students during experiential freshers events
We selected a number of universities across the North of England in key cities which delivered a high footfall of students & were notoriously known for delivering immersive & engaging freshers events. We developed a cost effective but impactful kit which included a branded back banner showcasing the brand messages, 2 branded dumpbins, a feather flag to deliver height branding & a highly motivated & engaging team wearing branded uniform communicating the key brand messages.
By using our marketing and events agency, the team were able to create a stand that caught the eye, drew consumers over to receive their free sample.
This was a great opportunity for the team to collate feedback on the product & brand perceptions face to face with the target audience providing valuable insights for our client.