Food and Drink Archives - Page 3 of 4

The Challenge

Introducing KA’s new energy drink KA Reload

Raise awareness and drive sales

How to raise awareness using guerilla marketing & encourage consumers to purchase a new companies energy drink on the market which is primarily sold in CTNS?

The Idea

The Notting Hill Carnival

Mass sampling campaign to reach KA’s target audience at various sites around Notting Hill Carnival which captured the essence of the KA brand perfectly.

i2i Experiential Marketing Agency, devised a mass sampling strategy to reach KA’s key target audience at various high footfall sites around the popular Notting Hill Carnival which captures the essence of the KA brand perfectly. This was an extremely cost-effective strategy to reach high volumes of the relevant target audience at a fraction of the cost compared to attending a live event.

We recruited a team of high vibe, festival enthusiasts who could really create a stir with the audience whilst capturing valuable consumer feedback & getting products into the hands of the public.

The team reached consumers, using guerrilla marketing, in a relaxed, positive environment, & communicated the key product messages in a memorable & engaging manner to ensure the key benefits were highlighted effectively.

The Impact

22,000

Samples

77%

New Trialists

80%

Purchase in future

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Introduce the great taste of Genius

Genius wanted to showcase the fantastic taste and quality credentials of their range

Due to consumers misconceptions about the taste and quality of gluten-free, Genius wanted to showcase the fantastic taste and quality credentials of their range.

Genius wished to capture the market of those already investing in the gluten-free as well as educating new consumers about its fantastic tasting product range and their benefits.

The Idea

Genius Friendlier Lunch Cafe

Two roadshows to sample across the range in a high quality and desirable setting

Two roadshows were created:

1) To leverage Genius’s sponsorship of the Common Wealth Games in Glasgow, we created a Genius Taste Station, sampling across the range of baked goods. We were delighted to welcome Genius Brand Ambassador and Olympic Athlete Greg Rutherford on the stand!

2) Our Genius Friendlier Lunch café tour visited city centres nationwide offering a free Genius lunchbag – with sandwich, fruit and gluten-free cupcake.

Our Coeliac expert was on hand to answer consumer questions, while participants were encouraged to share their experience with the hashtag #friendlierlunch

The Impact

100,000

Samples

98%

Increase in intent to purchase

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Integrated Experiential Campaign

Nationwide campaign reaching Mum and children alike in a range of different consumer touchpoints

The market for children’s treats is highly competitive and promotionally driven.

Dr Oetker looked to create an experiential programme that would be memorable with Mum whilst engaging and fun for kids to introduce Paula, a new custard style dessert for kids.

The Idea

Multi-layered brand experience campaign

Engaging, bright & colourful roadshow, focusing on a joint initiative with LEGOLAND, including fun family activities and sampling

We designed a multi-layered campaign using the Paula brand mascot, an exuberant animated rapping cow, and the distinctive yellow and chocolate splodges of the product as our palette!

Partnering with LEGOLAND Windsor, i2i created “Paula’s World” – a branded playground at the front of the theme park for one summer season. The family-friendly activity zone included games, mascot photos, colouring competitions and instant-win prizes.

A nationwide grocer sampling tour, featuring a distinctive cow-shaped “Paula-mobile”, drove trial and promoted sales at point of purchase.

An on-pack promotion offered discounted LEGOLAND family tickets, while a nationwide PR initiative searched for talented rappers under 12. The top 10 entrants performed at LEGOLAND Live! in front of a celebrity judge, with a family trip to LEGOLAND California as the main prize.

The Impact

600,000

Opportunities to see

£280,000

PR & Media Coverage

13.5%

Market Share within 3 months of launch

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

The full Christmas Shop at Aldi

Introducing the delicious range of Christmas food and drink from Aldi

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?

The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

The Impact

40,000

People visiting the stand

350,000

Social Shares

100,000

Food and drinks samples

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Driving consumer trial

Introducing UK consumers to Cafe Latte and the growing chilled coffee concept through guerrilla marketing services

Despite the expansion of the coffee market in the UK, iced coffee drinking remains a novelty for most. Emmi looked to sample their Caffè Latte drink to inspire new consumers to make it their drink of choice by building brand awareness and letting consumers trial the delicious taste for themselves.

Education was key: our challenge was to address low awareness of iced coffee as a grocery product, rather than just a coffee house chain staple.

The Idea

Highly branded sampling team

Funky megavan was designed to be highly mobile whilst delivering high volume chilled samples

Part of the delivery of our guerrilla marketing services included creating a mobile Caffè Latte café funky megavan conversion, distributing generous chilled samples to give an instant taste of “fresh coffee, ice cold.” During the week, we targeted working adults on their way to and from work. At the weekends, we activated at groceries to sample and convert consumers as they completed their weekly shop.

The Impact

150,000

Trialists

+693%

Sales uplift at Tesco

+481%

Sales uplift at Sainsbury’s

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Showcase Aldi Wine

Create a branded, immersive space to engage wine lovers in an interesting and innovative setting

Aldi wished to support their sponsorship of London Wine Week with a live brand experience. They wanted to promote Aldi as a high-quality wine retailer and bring their in-store wine offering to London wine lovers via an e-commerce platform.

The Idea

Eye catching pop up shop in Boxpark

One week pop-up shop during London Wine Week to showcase the Aldi wine range

i2i designed and built a truly unique and eye-catching pop-up shop for Aldi wine in BOXPARK Shoreditch to create awareness of on-line ordering and to drive sales.

Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day event as well ordering wines on line from iPads in the shop for delivery direct to their home.

The Impact

£250,000

PR coverage

44%

On-line sales increase

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

2012 Olympics Sponsorship

Maximise the Nature Valley 3rd Tier Olympics Sponsorship with a massive sampling drive

Nature Valley required a brand events agency in London for a large scale marketing event. The goal was to effectively deliver 5 million samples to a key target audience during the London Olympics. i2i’s role as the operation’s marketing function, was to create a live event that would capture the brands true essence in what was a heavily saturated environment.

The Idea

Multi-faceted Campaign

Engaging consumers in a range of different environments using branded hit squad teams and roadshow as part of the nationwide Olympic Torch Relay Tour

Three routes were chosen to distribute five million bars across a three-month period: on the Olympic Torch Relay route, at railways stations and via regional hit squads.

Nature Valley was the only Tier 3 sponsor to have an experiential set as part of the Torch Route Celebration Sites – a “Hay Bale Hurdle” Barn where friends could race against each other in the style of the brand ATL.

The sampling team distributed samples to a number of high-profile visitors including, Cliff Richard, Kelly Holmes, The Wanted, Amir Khan, Will.i.am & many more.

The Impact

166

Days

20 Million

Opportunity to see

5.1 Million

Samples delivered

1.2 Million

Coupons

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Engage consumers to drive incremental spend

Bring the unique spirit of Cornwall and Kelly's to shoppers

Froneri asked i2i Marketing Agency to provide an Kelly’s with an impactful food sampling experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.

The Idea

"There's a flavour for everyone"

Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings

We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of food sampling options with delicious toppings including chocolates, marshmallows, biscuits & sweets.

Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.

The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.

The Impact

48

Days

120,000

Samples

400%

Uplift

75%

Repeat purchase

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

A unique PR launch

Create a vision of the Cornish Seaside with Kelly's Ice Cream in a central London

To create a PR launch showcasing the versatility of the Kelly’s ice cream for press, journalists, and influencers in a key London hotspot using distinctive Cornish icons.

To utilise Kelly’s Brand Ambassador, James Strawbridge to develop a unique sample recipe

The Idea

Iconic Cornish experience

Engaging Londoners with the sights, sounds and tastes of Cornwall with Kelly's Ice Cream

Recreating the heart of Cornwall on the bustling London Southbank we created a set which was a vision of the Cornish seaside using sand, beach huts, photo opportunities, deckchairs, and of course featuring Doris the Kelly’s cow. For one day only, TV Chef and Kelly’s ice cream sommelier James Strawbridge invited passers-by as well as the VIP visitors to try the innovative “Cone-ish pasties”, which are made of sweet-filled crumbly pastry. This works like an ice cream cone, topped off with a choice of three delicious Kelly’s ice cream desserts:

Cream Tea Cone-ish Pasty with Kelly’s Berry Eton Mess ice cream
Spiced Apple & Date Crumble Cone-ish Pasty with new Kelly’s Butterscotch Pecan ice cream
Red Velvet Cone-ish Pasty with Kelly’s Clotted Cream ice cream

Customers were encouraged to upload their photos onto social channels and provide feedback onto interactive blackboards.

The Impact

£200,00

PR, media and social coverage

1,000

Ice Cream Samples

750

Pasty Samples

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

The Challenge

Supermarket sampling campaign

To raise awareness and drive tastings across the range within the retail environment

To reach their wider target audience Genius Foods asked us to deliver a Summer experiential marketing sampling campaign visiting their top performing key grocery multiple retailers; Asda, Sainsburys and Tesco.

Genius Foods wanted to showcase and sample their broader bakery range or bread, pancakes, crumpets and bagels to consumers who tend to purchase their hero bread products only.

Once sampled, the key objective was to drive immediate sales on the day.

The Idea

Versatile sampling pods

Delivery of a 100 day sampling campaign

We designed and produced the ‘Genius pods’ which offered fantastic branding & a super versatile piece of kit to ensure they could be easily erected & sited as close to the store entrance as possible. It was fully equipped with a compact kitchen prep area to toast and prepare the experiential marketing samples.

Outside the pod i2i produced a range of eye-catching flags and product displays along with a leaflet and money off coupon to drive immediate purchase.

Each consumer had the chance to enter the competition via the leaflet to win a Genius Hamper every day which consisted of product, Genius cookbook, trolley keyring token & a Genius apron.

The Impact

100

Days

250,000

Samples

600,000

Visibility

+357%

Sales Uplift

testimonials

“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

Aquafresh, Brand Manager

testimonials

“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

Iso Active, Brand Manager

testimonials

“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

Paula, Brand Manager

testimonials

“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

MAOAM, Brand Manager

testimonials

“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

General Mills, Olympic Project Director

testimonials

The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

Foodies Festival, Project Manager

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For real world moments that make a deeper impact

Ka Reload | Guerilla Marketing Companies

KA’s new energy drink : KA Reload

The Challenge

Introducing KA’s new energy drink KA Reload

The Idea

The Notting Hill Carnival

The Impact

22,000

77%

80%

testimonials

testimonials

testimonials

testimonials

testimonials

testimonials

Genius | Roadshow

Bringing great-tasting gluten-free products to consumers

The Challenge

Introduce the great taste of Genius

The Idea

Genius Friendlier Lunch Cafe

The Impact

100,000

98%

testimonials

testimonials

testimonials

testimonials

testimonials

testimonials

Paula | Roadshow

Fun Experiential Programme

The Challenge

Integrated Experiential Campaign

The Idea

Multi-layered brand experience campaign

The Impact

600,000

£280,000

13.5%

testimonials

testimonials

testimonials

testimonials

testimonials

testimonials

Aldi Supermarket | Exhibition Stand

Giving customers an extraordinary Aldi Christmas

The Challenge

The full Christmas Shop at Aldi

The Idea

Christmas is all about indulgence

The Impact

40,000

350,000

100,000

testimonials

testimonials

testimonials

testimonials

testimonials

testimonials

Guerrilla Marketing Services | Emmi | i2i Marketing Case Study

Building new product awareness with consumer sampling

The Challenge

Driving consumer trial

The Idea

Highly branded sampling team

The Impact

150,000

+693%

+481%

testimonials

testimonials

testimonials

testimonials

testimonials

testimonials