Strategic consumer journey allowing multiple touch points & engagement with the Genius team
i2i developed a set-up which included a horse-box trailer which held all cooking equipment & cleaning facilities & then a centralised counter to distribute samples from, this allowed the team to sample a multitude of products in the range.
A eye-catching shopping area was placed to the side of the stand, allowing customers the chance to ask questions & get recommendations from the team as well as taking advantage of the excellent show offer.
A data capture mechanic was used, firstly to collate product feedback & find out brand perceptions & a secondary one was used to extend mailing list contacts incentivised by partaking in a spin to win for a chance to win a prize.
A range of samples were handed out changing throughout the day to accommodate sweet & savory & also specific meal times.