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JAMES WELLBELOVED | LIVE MARKETING AGENCY

Showcasing James Wellbeloved at the UK’s ultimate dog shows

Type: Live Events Client: James Wellbeloved
The Challenge

Promoting & selling the James Wellbeloved range at Dog Fest events nationwide

Raising brand awareness within a competitive marketplace

As the UK’s leading live marketing agency, James Wellbeloved used the i2i team to market at Dog Fest, a popular dog festival that attracts thousands of visitors nationwide across 3 consecutive weekends throughout September.

James Wellbeloved briefed i2i to repurpose their current assets to create an eye-catching stand where they could promote & sell their lucrative show offers whilst receiving advice from a knowledgeable brand team.

 

The Idea

Showcasing the range within an eye-catching trailer with unmissable show offers

The James Wellbeloved trailer was designed with a natural and authentic feel to showcase the full range of James Wellbeloved products.

Our live marketing agency was responsible for redesigning the James Wellbeloved trailer ahead of Dog Fest including striking graphics, a range of props, & a header on top of the unit to give clear height visibility throughout the event site. The trailer was made to feel welcoming & a range of foliage was used to enhance the setup.

The rebranded trailer was designed in an eye-catching way to attract consumers and their pets to visit offering them a personalised consultation with a member of the James Wellbeloved team delivering product advice & recommendations as well as offering the chance to purchase online utilising an attractive show offer. Alongside this consumers were also incentivised to continue purchasing following the activation by offering a redeemable discount at a later point.

Influencers were invited to visit over the weekend to receive a goody bag and to drive awareness of  the brand on social media.

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The Impact

10%

Growth of social media following on Instagram

2,000

visitors to the stand

85%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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RUBICON RAW | MARKETING AND EVENTS AGENCY

Fruity, flavoursome, energy drink launch!

Type: Live Events Client: Rubicon Raw
The Challenge

Supporting the launch of NEW energy drink!

Driving sales & brand awareness of new Rubicon energy drink amongst the student audience.

Rubicon briefed our marketing and events agency to develop a sampling strategy to reach students across the north of England giving them the chance to trial the new Rubicon Raw energy drink consequently increasing brand awareness & converting to future purchases.

Being a new energy drink on the market there is fierce competition from competitor brands, it was essential for Rubicon Raw to drive awareness of the product to ensure consumers select over their regular choice.

The Idea

University Product Sampling

Distributing samples of 3 flavours of Rubicon Raw to students during experiential freshers events

We selected a number of universities across the North of England in key cities which delivered a high footfall of students & were notoriously known for delivering immersive & engaging freshers events. We developed a cost effective but impactful kit which included a branded back banner showcasing the brand messages, 2 branded dumpbins, a feather flag to deliver height branding & a highly motivated & engaging team wearing branded uniform communicating the key brand messages.

By using our marketing and events agency, the team were able to create a stand that caught the eye, drew consumers over to receive their free sample.

This was a great opportunity for the team to collate feedback on the product & brand perceptions face to face with the target audience providing valuable insights for our client.

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The Impact

24,000

Samples delivered

87%

Newly introduced to the brand

81%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Genius Horse Box Trailer

Genius | Live Events | Brand Activation Agency

Providing tasty gluten-free delights

Type: Live Events Client: Genius
The Challenge

Innovative mobile roadshow

As the UK's leading brand activation agency, i2i were briefed to create a quirky mobile roadshow which would be of multi-use and reach customers across the UK.

Genius required a mobile stand which was suitable for use at both indoor & outdoor marketing exhibitions & events.

They wanted it to stand out in a competitive environment, bringing to life the look & feel of the new and unique branding.

The Idea

Converted Horse Trailer

Bright and colourful trailer designed to stand out and reinforce the Genius credentials

i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.

Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.

i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.

The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.

Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
The Impact

50,000

Samples

100,000

Opportunities to see

500

Meals sold
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Emmi Caffe Latte

Emmi Caffe Latte | Live Events | Event Branding Agency

Giving Emmi Caffe Latte consumers a ‘yay day’ at UK festivals

Type: Live Events Client: Emmi Caffe Latte
The Challenge

Create an engaging brand experience

Supporting an integrated European campaign for Caffe Latte themed around festivals

Emmi Caffe Latte partnered with our event branding agency to promote a pan-European on-pack marketing campaign, offering free Festival Tickets to various festivals across Europe. We were briefed to source & create an experience which could be activated at two key festivals to sample the client’s products, whilst driving brand awareness and brand advocacy.

The Idea

Emmi Caffe Latte Yurt

Highly impactful Yurt designed to reflect the festival environment whilst offering a immersive brand experience inside

The first task was to manage negotiations with the festivals to secure a lucrative & fitting package, before developing a stand which was very much in keeping with the festivals look and feel whilst communicating the brands key positioning ‘make it a yay day!’.

The Yurt concept was designed to offer a very distinct bright and vibrant bar. Consumers could come in and try a sample plus a range of Caffe Latte Cocktails and to relax in one of the colourful comfortable seating areas listening to a carefully selected playlist of feel-good tunes. Roaming makeup artists patrolled the area giving customers fun festival makeovers.

Consumers were also encouraged to take photos with various props around the stand and share on their social media channels & to use the GIF booth to capture their happy memories of the day.

Influencers were invited down to the stand to Instagram and blog about their day extending reach above and beyond the festival footfall.

The team also completed campsite drops to delight those staying overnight with their morning coffee fix!

Emmi Caffe Latte
Emmi Caffe Latte
Emmi Caffe Latte
Ooola Secrets
The Impact

2

Events

35,000

Samples

79,148

Digital reach from photobooth

70%

New brand trialists
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Rubicon

Rubicon | Live Events | Brand Activation Agency UK

The number one exotic drinks brand

Type: Live Events Client: Rubicon
The Challenge

Experience the number one exotic drinks brand

To engage with two distinct consumer groups: mainstream white British and its ethnic core audiences

Rubicon is the number one exotic drinks brand with over 30 years of heritage.

The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.

The Idea

Rubicon chill-out zone

How Rubicon used the leading UK Brand Activation Agency to create an integrated marketing campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.

A fleet of Rubicon branded vans sampled a range of flavours and products to consumers as part of a live marketing campaign. The goal was to target a specific demographic with a targeted hit squad and specific journey plan. The live event included hosting consumers within a Rubicon chill-out zone & kids playground across national Mela events.

Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.

Rubicon
Rubicon
Rubicon
Rubicon
The Impact

500,000

Samples

3.5 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Cœur de Cognac

Coeur de Cognac | Live Events | Brand Activation Agencies in London

The Coeur de Cognac Lounge

Type: Live Events Client: Coeur de Cognac
The Challenge

Creating a stimulating experience for keen spirit drinkers

Create an exclusive lounge that reflected the premium positioning of the brand

Coeur de Cognac is positioned as a distinct and versatile spirit for the discerning drinker.

The brand were looking for brand activation agencies in London to deliver a compelling and educational marketing experience, when they found i2i Marketing.

The Idea

Luxurious Brand Experience

Coeur de Cognac Signature Lounge

Our live event team designed the Coeur de Cognac Signature Lounge: a luxurious brand experience designed for tasting and relaxation that was brought to life at three of the UK’s premium “foodie” festivals.

Uniformed waiters offered visitors the perfect serve Coeur de Cognac: served over ice in a Riedel glass with a delicious Petit Fours. Consumers were encouraged to complete their own tasting notes to win a Limited Edition Remy Martin Summer Gift Pack, while many opted to buy immediately from the retail area.

Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
The Impact

15,000

High quality tasting experiences

45,000

Visibility

100%

Positive Feedback
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Yoo Moo Colour Run

Yoomoo | Live Events | Brand Activation Agency London

Encouraging consumers to ‘be more yoo!’

Type: Live Events Client: Yoomoo
The Challenge

Feel Good Activation

Experiential engagement at 3 Color Run Events

YooMoo required a Brand Activation Agency in London to deliver a PR-able experiential engagement linking YooMoo samples, to 3 Color Run events including the Crystal Palace park run in London.

The goal? To raise brand awareness and create new brand fans in order to increase trial and ultimately repeat purchase.

The Idea

Eye catching & colourful Stand

Fun and engaging stand offered a range of integrated activities and free samples for participants at the Color Run Events

We developed a fun consumer engagement creating a memorable brand experience for all participants using the feel-good YouMoo mantra : “being the best version of yoo”.

i2i produced an eye-catching and colourful activation incorporating fun activities to capture the attention of consumers such as face painting & photo opportunities to encourage that deeper engagement with target audience. The bespoke design of the roaming trolleys and replica pot showcased the retail packaging for additional branding and visibility away from the stand.

The experienced team of Brand Ambassadors were driving consumers to follow YooMoo social channels and to share their pictures with unique hashtag for the opportunity to win prizes.

Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
Yoo Moo Colour Run
The Impact

45,000

Samples

65,000

In-depth engagers

80%

New brand awareness

+35%

KPI's achieved
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Nature Valley

Nature Valley | Live Events | Brand Events Agency London

Olympic Sponsorship Package

Type: Live Events Client: Nature Valley
The Challenge

2012 Olympics Sponsorship

Maximise the Nature Valley 3rd Tier Olympics Sponsorship with a massive sampling drive

Nature Valley required a brand events agency in London for a large scale marketing event. The goal was to effectively deliver 5 million samples to a key target audience during the London Olympics. i2i’s role as the operation’s marketing function, was to create a live event that would capture the brands true essence in what was a heavily saturated environment.

The Idea

Multi-faceted Campaign

Engaging consumers in a range of different environments using branded hit squad teams and roadshow as part of the nationwide Olympic Torch Relay Tour

Three routes were chosen to distribute five million bars across a three-month period: on the Olympic Torch Relay route, at railways stations and via regional hit squads.

Nature Valley was the only Tier 3 sponsor to have an experiential set as part of the Torch Route Celebration Sites – a “Hay Bale Hurdle” Barn where friends could race against each other in the style of the brand ATL.

The sampling team distributed samples to a number of high-profile visitors including, Cliff Richard, Kelly Holmes, The Wanted, Amir Khan, Will.i.am & many more.

Nature Valley
Nature Valley
Nature Valley
Nature Valley
The Impact

166

Days

20 Million

Opportunity to see

5.1 Million

Samples delivered

1.2 Million

Coupons
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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