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RUBICON | GUERRILLA MARKETING CASE STUDY

Nationwide sampling tour delivering fruity Rubicon samples

Type: Guerrilla Marketing Client: Rubicon
The Challenge

Raising trial & brand awareness of Rubicon

This guerrilla marketing case study highlights how i2i supported the launch of the NEW Rubicon Spring Pineapple Passion & the classic Rubicon Sparkling Mango flavour with nationwide summer sampling tour

The main focus for this guerrilla marketing campaign was to drive awareness and trial therefore getting the products into the hands of the core audience, in a memorable way, was essential.

Research proved that when consumers trialled Pineapple Passion it was a hit & drove future sales, so raising that initial awareness by sampling is key.

The sampling tour was 5 weeks & included a geographical spread across England & Scotland.

We produced a suite of branded assets to be utilised across both Rubicon Spring & Sparkling whilst showcasing their individual personalities.

 

Guerrilla Marketing Case Study

Rubicon Summer Sampling

Sampling Rubicon drinks during the summer months targeting key towns & cities in England & Scotland.

i2i developed innovative kit which showcased the brands personalities, for Rubicon Spring a pineapple bubble machine was placed on the streets highlighting the bubbly nature of the drinks & creating theatre to attract passers by.

Rubicon Sparkling had a branded TukTuk which gave consumers a FREE ‘unboring journey’ to work or seeing the sites around London whilst they enjoyed their delicious sample. For many customers this was a WOW! moment & they were extremely grateful for the experience.

Full sized samples were offered of both variants & i2i worked closely with logistical partners to ensure the team maximised distribution, serving tasty chilled drinks, whilst successfully completing guerrilla activity where feasible.

 

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The Impact

36

days

190,000

Samples

83%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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KA | GUERRILLA MARKETING CAMPAIGN

Delivering Full of Flava KA Samples to Urban Locations

Type: Guerrilla Marketing Client: KA
The Challenge

Raising trial & brand awareness of KA

Getting products into the hands of consumers in a memorable & engaging fashion.

The main focus of our guerrilla marketing campaign was to drive awareness and trial, therefore getting the products into the hands of the core audience, in a memorable way, was essential.

i2i were briefed to utilise the brands colourful assets to create a set-up which would stand out in busy urban centres.

 

 

 

The Idea

Summer sampling tour

Delivering delicious samples to target audience of new KA product launch

i2i recommended a sampling schedule for the KA guerrilla marketing campaign, to reach major urban destinations in both London & the Midlands, where KA would be able to target their core audience.

Utilising the brand assets i2i designed an innovative kit using dumpbins shaped as replica cans, a highly branded recycle bin to encourage responsible disposable of waste and brightly coloured uniforms.  We also developed a KA spinning wheel to enhance the unique mix of brand flavours as well as large festival flags to give height branding and stand-out in busy locations.

All customers were offered a different KA flavour to try & to provide valuable consumer feedback to the sampling team.

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The Impact

70%

new trialists

58,500

Samples

80%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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DAVIDSTOW | EFFECTIVE GUERRILLA MARKETING

Cornish Sampling Tour Delivering Delicious Cheese Samples

Type: Guerrilla Marketing Client: Davidstow
The Challenge

Raising trial & brand awareness of Davidstow Cheese

Celebrating Davidstow's Cornish heritage with immersive sampling campaign.

Davidstow wanted to reach holidaymakers & locals in popular Cornish towns with an effective guerrilla marketing campaign. The goal was to share their exquisite range of delicious cheeses as free product samples.

Without trial it is difficult for customers to understand the vast differences in taste between alternative brands as well as between the different brands within the Davidstow range.

Although brand awareness is relatively high amongst Cornish locals, nationwide brand awareness proved to be relatively low.

i2i developed a strategy to drive trial, future purchases & increase brand awareness.

 

 

The Idea

Davidstow sampling tour around popular Cornish holiday destinations

Davidstow sampling van delivering delicious cheese samples to holidaymakers

i2i recommended a mobile sampling activation to maximise opportunities to interact with consumers in the RIGHT environments at the RELEVANT times whilst paying minimal costs on venue fees.

Location plan was targeted to Cornwall ensuring the campaign captured key towns & cities, attracting family holidaymakers throughout the summer months.

The schedule incorporated a variety of relevant settings such as family leisure locations, harbour sides and beaches.

A simple yet eye-catching set up was used to ensure high impact and brand memorability for consumers.

Samples were offered across 3 different variants of cheese appealing to a range of consumers tastes.  Consumers were able to taste & compare the different strengths of flavour and discover what was the best Davidstow cheese for them.

An experienced team led the activation educating consumers of the key benefits of the range & making recommendations based on consumers preferences.

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The Impact

12

Days

38,000

Samples

83%

Future purchase intent
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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JAMES WELLBELOVED | LIVE MARKETING AGENCY

Showcasing James Wellbeloved at the UK’s ultimate dog shows

Type: Live Events Client: James Wellbeloved
The Challenge

Promoting & selling the James Wellbeloved range at Dog Fest events nationwide

Raising brand awareness within a competitive marketplace

As the UK’s leading live marketing agency, James Wellbeloved used the i2i team to market at Dog Fest, a popular dog festival that attracts thousands of visitors nationwide across 3 consecutive weekends throughout September.

James Wellbeloved briefed i2i to repurpose their current assets to create an eye-catching stand where they could promote & sell their lucrative show offers whilst receiving advice from a knowledgeable brand team.

 

The Idea

Showcasing the range within an eye-catching trailer with unmissable show offers

The James Wellbeloved trailer was designed with a natural and authentic feel to showcase the full range of James Wellbeloved products.

Our live marketing agency was responsible for redesigning the James Wellbeloved trailer ahead of Dog Fest including striking graphics, a range of props, & a header on top of the unit to give clear height visibility throughout the event site. The trailer was made to feel welcoming & a range of foliage was used to enhance the setup.

The rebranded trailer was designed in an eye-catching way to attract consumers and their pets to visit offering them a personalised consultation with a member of the James Wellbeloved team delivering product advice & recommendations as well as offering the chance to purchase online utilising an attractive show offer. Alongside this consumers were also incentivised to continue purchasing following the activation by offering a redeemable discount at a later point.

Influencers were invited to visit over the weekend to receive a goody bag and to drive awareness of  the brand on social media.

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The Impact

10%

Growth of social media following on Instagram

2,000

visitors to the stand

85%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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RUBICON RAW | MARKETING AND EVENTS AGENCY

Fruity, flavoursome, energy drink launch!

Type: Live Events Client: Rubicon Raw
The Challenge

Supporting the launch of NEW energy drink!

Driving sales & brand awareness of new Rubicon energy drink amongst the student audience.

Rubicon briefed our marketing and events agency to develop a sampling strategy to reach students across the north of England giving them the chance to trial the new Rubicon Raw energy drink consequently increasing brand awareness & converting to future purchases.

Being a new energy drink on the market there is fierce competition from competitor brands, it was essential for Rubicon Raw to drive awareness of the product to ensure consumers select over their regular choice.

The Idea

University Product Sampling

Distributing samples of 3 flavours of Rubicon Raw to students during experiential freshers events

We selected a number of universities across the North of England in key cities which delivered a high footfall of students & were notoriously known for delivering immersive & engaging freshers events. We developed a cost effective but impactful kit which included a branded back banner showcasing the brand messages, 2 branded dumpbins, a feather flag to deliver height branding & a highly motivated & engaging team wearing branded uniform communicating the key brand messages.

By using our marketing and events agency, the team were able to create a stand that caught the eye, drew consumers over to receive their free sample.

This was a great opportunity for the team to collate feedback on the product & brand perceptions face to face with the target audience providing valuable insights for our client.

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The Impact

24,000

Samples delivered

87%

Newly introduced to the brand

81%

Future purchasers
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

JWB Stand

JAMES WELLBELOVED | EXHIBITION STAND

Crufts, celebrated in true style

Type: Exhibition Client: JWB Crufts
The Challenge

25 years’ at Crufts, celebrated in true style

Create a stand to celebrate 25 years attending Crufts

Crufts is the most important and largest dog shows in the world and an important part event for pet food brand, James Wellbeloved.

Our brief was to create a stand celebrating 25 years attending the show – and leave the competition in no doubt who the market leader was.

The Idea

Showcase James Wellbeloved

Showcase the traditional rural roots of James Wellbeloved with an enormous 14x12m two-tier stand, designed and built to reflect the aesthetic and comforts of a country house.

Showcase the traditional rural roots of James Wellbeloved with an enormous 14x12m two-tier stand, designed and built to reflect the aesthetic and comforts of a country house. The stand met a range of different needs: it had a VIP breeders’ lounge for more intimate meetings, a media area for TV and press activity supporting Scrufts, and a large impactful area to showcase and sell products and goody bags.

The upper tier was decorated with comfy sofas, armchairs and personal brand touches, making it a relaxed, intimate area for dog breeders and journalists. They could enjoy a hot drink from the serving counter with a great view of the show itself, whilst also watching the new James Wellbeloved TV advert and chatting with James Wellbeloved staff.

Downstairs, consumers could see exactly what made the brand and product so special. Innovative built-in kibble domes kept dogs happy, whilst a digital info area with built-in tablets gave owners the chance to create a tailormade feeding plan for their pets. There were also two retail counters – the James Wellbeloved counter or the Greenies counter – for targets to purchase a goody bag from. Pet owners could also enter a competition to win a year’s free supply of JWB plus a National Trust family annual pass by posting their entry in the bespoke dog kennel.

JWB Stand
JWB Stand
JWB Stand
JWB Stand
The Impact

162,000

Show visitors

80,000 +

Visitors to stand

76%

Increase in awareness
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Genius Horse Box Trailer

Genius | Live Events | Brand Activation Agency

Providing tasty gluten-free delights

Type: Live Events Client: Genius
The Challenge

Innovative mobile roadshow

As the UK's leading brand activation agency, i2i were briefed to create a quirky mobile roadshow which would be of multi-use and reach customers across the UK.

Genius required a mobile stand which was suitable for use at both indoor & outdoor marketing exhibitions & events.

They wanted it to stand out in a competitive environment, bringing to life the look & feel of the new and unique branding.

The Idea

Converted Horse Trailer

Bright and colourful trailer designed to stand out and reinforce the Genius credentials

i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.

Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.

i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.

The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.

Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
The Impact

50,000

Samples

100,000

Opportunities to see

500

Meals sold
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Emmi Caffe Latte

Emmi Caffe Latte | Live Events | Event Branding Agency

Giving Emmi Caffe Latte consumers a ‘yay day’ at UK festivals

Type: Live Events Client: Emmi Caffe Latte
The Challenge

Create an engaging brand experience

Supporting an integrated European campaign for Caffe Latte themed around festivals

Emmi Caffe Latte partnered with our event branding agency to promote a pan-European on-pack marketing campaign, offering free Festival Tickets to various festivals across Europe. We were briefed to source & create an experience which could be activated at two key festivals to sample the client’s products, whilst driving brand awareness and brand advocacy.

The Idea

Emmi Caffe Latte Yurt

Highly impactful Yurt designed to reflect the festival environment whilst offering a immersive brand experience inside

The first task was to manage negotiations with the festivals to secure a lucrative & fitting package, before developing a stand which was very much in keeping with the festivals look and feel whilst communicating the brands key positioning ‘make it a yay day!’.

The Yurt concept was designed to offer a very distinct bright and vibrant bar. Consumers could come in and try a sample plus a range of Caffe Latte Cocktails and to relax in one of the colourful comfortable seating areas listening to a carefully selected playlist of feel-good tunes. Roaming makeup artists patrolled the area giving customers fun festival makeovers.

Consumers were also encouraged to take photos with various props around the stand and share on their social media channels & to use the GIF booth to capture their happy memories of the day.

Influencers were invited down to the stand to Instagram and blog about their day extending reach above and beyond the festival footfall.

The team also completed campsite drops to delight those staying overnight with their morning coffee fix!

Emmi Caffe Latte
Emmi Caffe Latte
Emmi Caffe Latte
Ooola Secrets
The Impact

2

Events

35,000

Samples

79,148

Digital reach from photobooth

70%

New brand trialists
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Rubicon

Rubicon | Live Events | Brand Activation Agency UK

The number one exotic drinks brand

Type: Live Events Client: Rubicon
The Challenge

Experience the number one exotic drinks brand

To engage with two distinct consumer groups: mainstream white British and its ethnic core audiences

Rubicon is the number one exotic drinks brand with over 30 years of heritage.

The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.

The Idea

Rubicon chill-out zone

How Rubicon used the leading UK Brand Activation Agency to create an integrated marketing campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.

A fleet of Rubicon branded vans sampled a range of flavours and products to consumers as part of a live marketing campaign. The goal was to target a specific demographic with a targeted hit squad and specific journey plan. The live event included hosting consumers within a Rubicon chill-out zone & kids playground across national Mela events.

Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.

Rubicon
Rubicon
Rubicon
Rubicon
The Impact

500,000

Samples

3.5 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Ooola Secrets

Guerrilla Marketing for Food | Ooola Secrets

Delicious new chocolate mousse

Type: Guerrilla Marketing Client: Emmi
The Challenge

Supporting new product launch

Support the product launch of a brand-new chocolate mousse with guerilla marketing for the food and beverage industry - Ooola Secrets

We were briefed by Emmi to support the product launch of their brand-new chocolate mousse Ooola Secrets because of our experience in guerilla marketing within the food and beverage industry.

Implement a nationwide sampling campaign to generate brand awareness, drive trial, and immediate purchase.

The campaign would be supported by a half-price promotion in selected Tesco retailers.

The Idea

Highly mobile sampling teams

Two highly branded mobile sampling teams visited wide ranging locations including Tesco retailers in high footfall locations, to surprise and delight consumers with a delicious FREE sample

Two ambush sampling teams visited 22 UK locations including town and city centres and Tesco retailers in high footfall locations with high reach of our desired target audience. The activity involved trained Brand Ambassadors distributing samples and leaflets through surprising & delighting office workers with targeted office drops & the general public through street sampling in the run up to Christmas.

To drive consumer traffic to the Ooola Secrets Facebook page, we ran a competition for one lucky winner could secure themselves a luxurious Secret Escapes holiday up to the value of £2,500.

i2i, experiential marketing agency, used a range of tools to enhance & promote the brands image including branded vehicles, chilled sampling trolleys, uniforms, giant flags, and informative eye-catching leaflets to capture the public’s attention and encourage interaction and trial with the target audience.

Ooola Secrets
Ooola Secrets
Ooola Secrets
Ooola Secrets
The Impact

30

Days activity

125,000

Samples

1.5 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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