AT THE HEART OF ALL OUR WORK IS AN EXPERTLY DESIGNED AND EXECUTED CONSUMER EXPERIENCE.

On-pack promotions
Aquafresh

Aquafresh

Aquafresh is a trusted family brand, providing a lifetime of triple protection for parents and children.  They looked to inspire and incentivise Mum by positioning themselves as being “on her side” in family care.

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On-pack promotions
Macleans

Macleans

Macleans looked to leverage their sponsorship of ITV’s Dancing on Ice to increase awareness and sales of their Ice Whitening Gel and White & Shine variants to their target audience of 35-55 year old women.

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On-pack promotions
Russian Standard Vodka

Russian Standard Vodka

First Drinks looked to create a fully integrated marketing programme to launch Russian Standard, the number one authentic Russian vodka brand, into market.  

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i2i Marketing Whitepaper

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