Coming to a town near Yoo!

Posted on 30 May 2014 by Nick Swift in INDUSTRY NEWS, i2i NEWS, STAFFING. 0 comments


We're very excited to be taking yoomoo, the UK’s number one* frozen yoghurt brand, on the road for its first ever sampling tour. 

We'll be visiting six major shopping centres across the country, including Westfield Stratford and The Bullring, to distribute cherry and strawberry-flavoured frozen yogurt goodness.

Originally available in London yogurt bars, the brand entered supermarket freezers in 2012 and has been at the forefront of the “fro-yo” boom in Britain.

yoomoo’s quirky and creative personality will be bought to life with a distinctive branded airstream trailer and giant yoomoo tub tables.

As part of a larger online promotion, the brand has partnered with Nails Inc to create an exclusive yoomoo nail polish shade ‘Udderly shocking pink’ – free samples of which will be available on the stand. yoomoo consumers are being encouraged to upload photos of their yoomoo and Nails Inc inspired creativity with the hastag #guiltfreeze for the chance to win a trip to Ibiza.

Keep an eye on our twitter feed for further tour updates!

yoomoo sampling tour

* data source AC Nielsen 52 wks data wc 26.4.14



What do you think?




On-pack promotions
AquafreshRead more
Contactour team now
© 2020 i2i Marketing | Privacy Policy | Cookie Policy Website by Moresoda

i2i Marketing Whitepaper

i2i have created a guide to explain why changing consumer perceptions is a job for brand experience. It’s packed full of tips and examples from brands including Philips, Genius Gluten Free and Emmi Café Latte. Simply let us know who you are by filling in these few details and it’ll be instantly available to you.