Nature Valley - The Great Sweet N Nutty Vote

Posted on 09 November 2012 by Nick Swift in INDUSTRY NEWS, i2i NEWS, STAFFING. 2 comments


A crack team of i2i staff are out and about sampling the delicious new Sweet and Nutty bars from Nature Valley.  The bars come in two delicious flavours - peanut and almond - and our hit squad are inviting people to taste the product and cast a vote on the "Bar-O-Meter" - are they " bar humbug" or "nutty-licious"?

We're very pleased to say that so far 98% of people think the bars hit the spot!

Another great example of experiential marketing being used to support the launch of a new product.  With a light-touch, fun mechanic we can generate immediate consumer feedback and engagement. 


ruth campbell

06 March 2013 at 14:29

i love all the bars from nature valley especialy the sweet and nutty almond but not easy to get them please help as my frind wants them too .

Nick Swift

12 March 2013 at 11:41

You should be able to find them in all major supermarkets…  if you’re having difficulties we suggest you contact General Mills consumer services via the Nature Valley UK website - hope that helps!

What do you think?




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