Nature Valley - The Great Sweet N Nutty Vote
A crack team of i2i staff are out and about sampling the delicious new Sweet and Nutty bars from Nature Valley. The bars come in two delicious flavours - peanut and almond - and our hit squad are inviting people to taste the product and cast a vote on the "Bar-O-Meter" - are they " bar humbug" or "nutty-licious"?
We're very pleased to say that so far 98% of people think the bars hit the spot!
Another great example of experiential marketing being used to support the launch of a new product. With a light-touch, fun mechanic we can generate immediate consumer feedback and engagement.