Taste the Exotic with Rubicon

Posted on 21 June 2013 by Nick Swift in INDUSTRY NEWS, i2i NEWS, STAFFING. 0 comments

 

We're pleased to be bringing our expertise and creativity to a summer experiential sampling campaign for exotic drink brand Rubicon this summer.

Our team are currently touring the country offering chilled drinks and ices from Rubicon's distinctive convoy of branded ice-cream vans.  We have visited city centres, retail parks and last weekend went live at our first big summer event - the Glasgow Mela.  We expanded out our sampling experience to include a cool chill-out area, with branded postcards for visitors to drop a note to a loved one to say "wish you were here."  Rubicon also presented a cheque on stage for £20,000 to British Asian Trust ambassador, singer Navin Kundra.  

With dancers, colours and (eventually) some sunshine we had a fantastic weekend, and are looking forward to creating further Rubicon experiences at Birmingham Mela, Lambeth Country Show and Nottingham Riveside Festival.

Come and join us and Love the Exotic!

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