What’s in the NERF Vault?

Posted on 11 July 2013 by Nick Swift in INDUSTRY NEWS, i2i NEWS, STAFFING. 0 comments


i2i go live this weekend with a major new experiential marketing campaign for “Nerf” – the toy blaster range from Hasbro.  Nerf is one of the leading boys’ brands, and the fifth largest property in the toy market.

The Nerf Vault – an interactive shooting gallery in a mysterious branded shipping crate – will be touring festivals and city centres across the summer, allowing consumers to get hands on with the latest blasters from the N-Strike Elite range, as well as step inside the unit for a first look and feel of a top secret new Nerf toy.

The bespoke build incorporates sound, light and music for the ultimate Nerf experience – and visitors will be the first consumers in the UK to try the new blaster before it hits stores.  The tour coincides with the launch of a new UK Nerf website – www.nerfelite.co.uk.

We're really excited by the Vault - it's a perfect fit for the edgy, aspirational character of the brand - as well as being a pure blast of fun.  We anticipate a huge reach for this project - with experiential as the perfect channel to convey the excitement and action of a brand like Nerf.

The Nerf Vault Tour Schedule

11-13 July NASS Action Sports & Music Festival, Bath & West Showground

2-4 Aug  Rotunda Square, Bullring, Birmingham

9-11 Aug Smithy Row, Nottingham

16-18 Aug Exchange Square, Manchester Arndale

24-26 Aug Westfield London



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