AT THE HEART OF ALL OUR WORK IS AN EXPERTLY DESIGNED AND EXECUTED CONSUMER EXPERIENCE.

Brand Theatre

Brand Theatre
Aldi

Aldi

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Brand Theatre
Aldi Pop-Up Shop

Aldi Pop-Up Shop

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Brand Theatre
Carl Zeiss

Carl Zeiss

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Brand Theatre
Dorset Cereals

Dorset Cereals

Dorset Cereals wanted to raise sales and awareness of their new “tasty toasted” range of mueslis, coverting trial into purchase at grocers.

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Brand Theatre
Dr.Oetker

Dr.Oetker

The market for children’s treats is highly competitive and promotionally driven. Dr Oetker looked to create an integrated programme to launch Paula, a custard style dessert for kids.

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Brand Theatre
Emmi Cafe Latte

Emmi Cafe Latte

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Brand Theatre
EMMI CAFFÈ LATTE

EMMI CAFFÈ LATTE

In a competitive market led by the High Street expansion of coffee shops, Emmi aimed to build brand awareness and sales across their entire Caffè Latte iced coffee range.

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Brand Theatre
Fab

Fab

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Brand Theatre
Fujifilm

Fujifilm

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Brand Theatre
Genius

Genius

Genius’s brand mission is to bring great-tasting gluten-free products to consumers – both to those who avoid gluten for health reasons and those looking to lead a lower-gluten lifestyle.

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Brand Theatre
Grocery Tour

Grocery Tour

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Brand Theatre
Haribo

Haribo

Haribo puts a smile on the faces of children and grown-ups. The brand’s infectiously fun personality informs all their live marketing campaigns.

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Brand Theatre
iso-active

iso-active

GSK launched a radical new toothpaste which transforms from gel to foam in the mouth. The format was introduced across Aquafresh, Sensodyne and Macleans ranges, the first time these brands were cross-promoted.

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Brand Theatre
Kelly’s Ice Cream

Kelly’s Ice Cream

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Brand Theatre
MAOAM Mega Vend

MAOAM Mega Vend

MAOAM wanted to create a lively, integrated experiential campaign with depth and talkability, as well as delivering 1 million samples.

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Brand Theatre
Nature Valley 2012

Nature Valley 2012

Nature Valley’s status as Official Cereal Bar provider of the London 2012 Games was secured relatively late in planning.  The brand had to work quickly to capitalise on the sponsorship, with the aim of distributing five million samples nationally.

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Brand Theatre
Nerf: The Vault

Nerf: The Vault

Nerf, the toy blaster range from Hasbro, looked to push against their competitors in the market with a powerful and exciting live marketing campaign and build anticipation for new products.

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Brand Theatre
Philips

Philips

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Brand Theatre
Remy Martin

Remy Martin

Coeur de Cognac is positioned as a distinct and versatile spirit for the discerning drinker. The brand wished to deliver an experience for this audience that was both compelling and educational.

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Brand Theatre
Rubicon

Rubicon

Rubicon is the number one exotic drinks brand with over 30 years of heritage, doubling in size in the last five years.  The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core.

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Brand Theatre
Show Stand

Show Stand

Genius Gluten Free asked i2i to re-design the Genius Show Stand which they wanted to visit three Free From and Allergy Shows each year.  

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Brand Theatre
TRANSFORMERS

TRANSFORMERS

Hasbro’s iconic toy franchise TRANSFORMERS celebrated its 30th anniversary in 2014 with the launch of a brand-new toy line and the release of the hotly-anticipated movie, TRANSFORMERS: Age of Extinction. 

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Brand Theatre
yoomoo

yoomoo

Originally available in London yogurt bars, yoomoo frozen yogurt entered supermarket freezers in 2012 and has been at the forefront of the “fro-yo” boom in Britain.  The brand aimed to increase sales and brand awareness through its first experiential sampling campaign.

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Brand Theatre
Yoomoo

Yoomoo

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i2i Marketing Whitepaper

i2i have created a guide to explain why changing consumer perceptions is a job for brand experience. It’s packed full of tips and examples from brands including Philips, Genius Gluten Free and Emmi Café Latte. Simply let us know who you are by filling in these few details and it’ll be instantly available to you.